February $1000 Drawing Winner
The February $1000 drawing winning is Jeffery Smith from  Waterloo, IA. Congratulations!

 

It's Not "Politics as Usual" for Distibutor's You  
Nick Bowers is one of those people who are born to run... for office, that is.  When the 13-year-old decided to run for president of his eighth-grade class, he told his mother he wanted to use some sort of give-away in the campaign.

 

Need for Change & Change Purse Resonates w/Voters
Converting a political candidate from a write-in to a shoe-in is no easy feat.  That was the task before Carol Muller, owner of a promotional products distributorship, when she was approached by John Adams, a local candidate for county district attorney for help with his campaign.

 

In a forest of messages, how does a company get the new about it's new environmental initiative to stand out?  Dri Duck Traders Inc. elected to mail a live tree to spread the word about it's new "Shades of Green" program.


Sales Trainer Has Calculated Plan For Success 
 How does a wildly successful sales consultant and author of New York Times bestseller (The Ultimate Sales Machine) promote himself to his top prospects? With promotional products, of course!


November $1000 Drawing Winner
The November $1000 drawing winner is Linda Staelgraeve from Romeo, MI.  Congratulations!  

CLICK HERE to go to the entry form and you could be the next winner!
 

Gaffey's December Newsletter

Dec 4, 2007
Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions.  Read Promotion Connection to spark ideas and find out about upcoming marketing opportunities for your organization.

Why Go with Gaffey?
- REAL Customer Service
- Full Circle Solutions
- Creativity
- In-House Graphics Dept.
- Achieve Desired Results

 

Summer is almost over but that doesn't mean you have to stop thinking of HOT items for your business (cheese?).  Check out some of the ideas below - See if any of them might apply to you.

Also, as always, we're always ready to help you on any project.  If you want some ideas that keep your desired results in mind, go ahead and contact someone at Gaffey.


The Power of the Pin

Not too long ago, the founders of Autism Speaks sat down to create an organization dedicated to increasing awareness of the growing autism epidemic (1 in 150 children is now diagnosed with autism) and to raising money to fund scientists who are searching for a cure. Sure, there were lots of details to be discussed like how the organization would be structured and where the funds would go. Yet, one of the first things addressed was: What kind of pin should we make? Yes, in laying the foundation for one of the most visible non-profit organizations today, the powers that be first argued logo designs. (MORE)

Coffee Cups Give Boost to Product

How do you make the launch of a complex technology product attention-grabbing and fun, yet not break the bank? For the Windows Small Business Server, Microsoft teamed with an agency who has built itself on creative campaigns: Indianapolis-based Bradley and Montgomery (BaM). "We came out of a small market where you had to be very nimble and do some unique things, because we didn't have the access to do [major] stuff," says partner Scott Montgomery. (MORE)

For a wide selection of promotional items, click HERE!

 

Why Go with Gaffey?
- REAL Customer Service
- Full Circle Solutions
- Creativity
- In-House Graphics Dept.
- Achieve Desired Results

 

Welcome to the first issue of the GoGaffey Newsletter.  You're getting this message because you're one of our value customers.  We'll be sending out weekly editions with various tips and tricks on promotions, specials and discounts that we're offering, and other valuble resources that help your business grow.  You can opt out of this email message at any time by following the directions located at the bottom of this email.

Remember, we're available for you any time.  Please call our offices if you have any questions, any comments, or any needs.


Summer Promotions That Make Sense
Hot Items for your Summer Promotions

Put some suntan lotion on and walk through your office. You'll get a lot of reaction. You'll set off all kinds of triggers for people. Scent is a powerful catalyst. Some of the big guns, from the beverage industry to retailers, are branding their products with scents. You may not be able to do exactly that, but you can still use the senses to capture attention. Who doesn't love the smell of suntan lotion with its memories of relaxing on a sun-filled beach? Or the smell of chocolate chip cookies? Or just a nice fresh scent? For your next promotion, use scented products to draw attention and/or elicit fond memories that attach feeling good to your product or service. There are basics, like air fresheners and candles you can imprint with your logo and/or message, but there are a host of others like bandanas, pens and stress balloons you can use, too. Back

Summer Fun Can Drive Promotions
Drive Your Point Home

Drive the point home that your product or service is solid and beats the competition by using a simple summer theme building a sand castle. First, send your clients or prospective clients a simple sand shovel. Use copy that plays on an idea of one shovel at a time, or you have to have the basics to begin with. Then send them an imprinted pail with copy around the idea that if it doesnt hold water it is no good to them or that your product/service bridges the gap between where your clients' resources are and where they need them to be. Then send them a sand mold with copy either about breaking the mold or how your product/service conforms to your client's needs. Then send them a sifter to help sift out the bad offers they might receive. In the end you can wrap it up based on the theme of building the castle together or taking another approach and sending an imprinted rock (a paperweight) to make the point that while the foolish man builds his house upon the sand, the wise man builds his house (business) upon the rock. Your company is that rock.

For a wide selection of promotional items, click HERE!