| FEBRUARY 2010 GAFFEY NEWSLETTER - Sunday, February 07, 2010
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Online solutions for promotion success
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February 2010
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Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions. Below find some creative ideas used in successful campaigns. For more details on the stories below, click on the link. Give Gaffey a call and see what we can do for you!
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With consumers interested in either trading down to cheaper brands or experimenting with craft brews, Mike's Hard Lemonade knew what it was up against heading into the summer of 2009.
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Select small businesses in Manhattan and Brooklyn recently received an unexpected gift – a live fern.
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If you were fortunate enough to visit the Courvoisier Chateau in Jarnac, France, you may have experienced the unusual "Le Nez (translation: the nose) de Courvoisier Experience."
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Soda just doesn't seem that hip anymore. Many consumers, especially younger drinkers, have gravitated to Red Bull, Vitaminwater and other alternatives.
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January $1000 Drawing Winner is David Steyert from Stewartstown, PA. Congratulations! Remember you can enter as many times as you want!
www.GoGaffey.com
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Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
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Give Gaffey an opportunity on your next printing, marketing and promotional product project!
You will be glad you did.
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| HAPPY NEW YEAR!! GAFFEY & ASSOCIATES JANUARY 2010 - Wednesday, January 06, 2010
HAPPY NEW YEAR! GAFFEY & ASSOCIATES
For the 1st time, hand sanitizers have surpassed pens as the most popular promotional item ordered! To view these and our other products go to www.GoGaffey.com 800.821.5368 sales@GoGaffey.com
Please let us know if we can be of service for your next printing, marketing and promotional product needs.
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Online solutions for promotion success
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January 2010 Gaffey & Associates NEWSLETTER
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Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions.
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• The Weather Channel Makes it Easier
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The Weather Channel Makes it Easier to Rise and Shine. Consumers who visited www.weather.com/wakeup from October 7 to November 24 could enter to win a $100 Dunkin' Donuts gift card.
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• ABC Soap Stars Align for a Cause
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Soap operas give daytime TV viewers hours of guilty pleasure. However, in October, many of the top soap actors and actresses got together with their fans to partake in a program that was truly guiltless pleasure: volunteering to beautify schools.
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• Will Ferrell's Sunscreen Is Nothing to Laugh At
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We know him as George W. Bush, newscaster Ron Burgundy and a deranged elf. Now, we also know comedian Will Ferrell as a swimsuit model.
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• Campaign Aims to Make Colorado Leaner Than Lean
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Colorado residents rank as the nation's leanest, and they're not resting on their laurels.
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• December $1000 Drawing Winner
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December $1000 Drawing Winner is Mindy LaMarca from Palmetto, GA. Congratulations!
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• Make It a Date to Remember
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Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
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| Gaffey & Associates Newsletter December 2009 - Tuesday, December 01, 2009
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December 2009
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Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions.
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IZZE isn't afraid to brag. The maker of all-natural sparkling juices is so proud of its ingredients that it began telling consumers, "You'll Love What's Inside" via a new ad campaign that launched in October.
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October was a good month for video game maker EA Sports. In Europe, it sold 1.7 million copies of FIFA Soccer 10 in one week, making it one of the fastest-selling sports titles ever. To rally U.S. fans, EA Sports hit the road armed with gaming kiosks and some cool prizes for players who sampled the soccer game.
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Many people can't enjoy their fish sticks without a dab of ketchup. That's why H.J. Heinz Company and Gorton's formed a cross-promotional partnership last year. The two have been working in tandem to promote their products as healthy food options.
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Many travelers feel that all hotels begin to look exactly the same after a while. This isn't the case at the chain of boutique Hotel Indigo properties. The hotel design uses the Fibonacci Sequence and the Golden Mean. These are mathematical principles found throughout nature in the growth spiral of sunflowers, pine cones and the nautilus shell (which happens to be the chain's logo).
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November $1000 Drawing Winner is Craig Pazanti from Huntington Beach, CA. Congratulations!
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Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
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For your printing and promotional products call & GOGAFFEY!
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| Thanksgiving 2009 - Thursday, November 12, 2009THANKSGIVING 2009 GAFFEY & ASSOCIATES
THANKSGIVING is the time to reflect on all our blessings!
Gaffey wants to thank you for your consideration and business throughout the year.
Let us know if we can be of service. Contact us @ 800.821.5368 or via email: Sales@GoGaffey.com
Regarding Gaffey, the areas we can be of most service are:
STATEMENTS: Our statements designed to work with your software. Gaffey packages the statements specifically to avoid jamming, curling and environmental effects such as humidity.
ENVELOPES: Gaffey offers every type of envelope. We offer numerous stock and semi-custom items Save Time & Money with our envelopes designed to reduce costs and enhance your marketing efforts.
PASSBOOKS, VINYL COVER PRODUCTS, PORTFOLIOS, PRESENTATION FOLDERS: Gaffey offers a wide variety of stock, semi-custom and custom products designed to fit your needs.
CHECKS, MONEY ORDERS, SECURITY DOCUMENTS: Protect all your negotiable documents with standard security features offered with our products.
Protect yourself with our official checks with security features.
ATM RECEIPTS, STOCK ROLLS, CUSTOM ROLL STOCK FOR RECEIPTS, CHARGE CARD, ORDER FORMS, ETC. Gaffey offers the roll stock for every application.
COUPON BOOKS: Gaffey accepts electronic, fax or manual transmission of data. Books customized with your logo, name and advertising information. Available with MICR, Bar-coding, OCR or whatever your system demands.
MARKETING SERVICES & PROMOTIONAL PRODUCTS: Gaffey has its own creative graphics department and offers products that deliver results. Assist in the pandemic fight & effectively market your business providing a hand sanitizer with your name, phone and website.
Our suppliers earn a minimum of 4 out of 5 star rating:
- Overall Satisfaction
- Product Quality
- Communications
- Delivery
- Problem Resolution
- Imprinting / Personalization
Give Gaffey a call today 800.821.5368 and let us go to work for you!
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| NOVEMBER 2009 GAFFEY & ASSOCIATES NEWSLETTER - Monday, November 09, 2009
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Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions.
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For anyone who has ever wanted to create their own beautiful T-shirt design, Hanes provided their big chance. Through October 26, the top-selling, Michael Jordan-fronted T-shirt brand invited consumers to become "passionately pink" in the fight against breast cancer.
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This summer, Jones Soda proudly proclaimed that it was "the official soda of the road trip." To prove it, the premium soda brand teamed with Griffin Technology to reward people for sharing their most creative photos taken while traveling across North America.
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During Mercedes-Benz Fashion Week in early September, passersby in New York were asked to pose in front a circus mirror. (You know, the kind that makes you look skinny.) Two brand ambassadors for 100-calorie Muscle Milk beverages then challenged people to make the altered image a reality by trying their product.
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Most people would associate Scotts Lawn Service with a thick, green lawn but probably not with a thick, juicy steak. However, last summer, selected Scotts customers got just that – or any other meal they wanted – when the company paired up with Restaurant.com for a gift-card promotion.
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October $1000 Drawing Winner is V. Spence from Santa Monica, CA. Congratulations!
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Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
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THANKSGIVING is the time to reflect on all our blessings!
Gaffey wants to thank you for your consideration and business throughout the year.
Let us know if we can be of service. Contact us @ 800.821.5368 or via email: Sales@GoGaffey.com
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| Gaffey Newsletter October 2009 - Thursday, October 08, 2009
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Promotion Connection
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Gaffey & Associates
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Online solutions for promotion success
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October 2009
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Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions.
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A 20-pound yellow Greystripe-branded pogo stick arrived at the desks of select journalists and influencers in July. Why? To commemorate the launch of the first pogo stick game for the iPhone, compliments of Axe. The not-so-subtle maker of men's body spray and other personal products was looking for a little attention for its Pogo Xtreme by Axe game with this big promotional product.
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When you're one of many technical support services looking to stand out at industry events, it helps to be colorful. PlumChoice has recognized this simple fact and chosen to firmly embrace its color of choice – purple. They have created "purple brick roads" leading from the speaker podium directly to the PlumChoice party, where they serve Plumtinis made from grape juice and vodka.
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Want to know what the Netherlands taste like? Then drink an Amstel Light. But, rather than just rely on taste, the popular imported beer attacked drinkers' other senses, like sight and touch, with a bevy of ad specialties.
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People strolling the streets of Manhattan wearing flower leis is not a common sight. Unless of course they had just left the Wii Sports Resort event held in the middle of Times Square on July 23.
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September $1000 Drawing Winner is Kari Nugent from Livonia, MI. Congratulations!
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Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
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Please keep Gaffey in mind for your Holiday printing and promotional product needs.
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| Gaffey Newsletter September 2009 - Thursday, September 03, 2009
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| Online solutions for promotion success |
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September 2009
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Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions.
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| • Mott's Gets Its Pink On |
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Mott's applesauce set out this summer to prove that it is "Pink to the Core." In support of Susan G. Komen Race for the Cure, the brand launched the limited-edition Mott's Plus applesauce and Healthy Harvest applesauce, available through October.
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| • Kikkoman Calls in the CelebriDucks |
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Getting people excited about soy sauce isn't an easy task, but Kikkoman found a solution: It brought the brand to sports fans. The soy sauce maker gave out custom CelebriDucks at Texas Rangers, Baltimore Orioles, Chicago White Sox, Toronto Blue Jays and San Francisco Giants baseball games, as well as an Atlanta Falcons game and a NASCAR event.
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| • VH1 Aims to Settle All Great Debates |
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Who is more "bootylicious:" J. Lo or Beyonce? Who is a bigger attention-getter: Criss Angel or David Blaine? Whose team are you on: Jennifer Aniston's or Angelina Jolie's?
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| • Boone's Bets the Farm on Branded Shirts |
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Was that Kim Kardashian in a Boone's Farm T-shirt? Yes, it was. The socialite is just one of many trendsetters to sport a T-shirt touting the quirky brand. Boone's Farm, the fruit-flavored, inexpensive wine launched in the 1960s, is in the midst of a revival.
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| • August $1000 Drawing Winner |
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August $1000 Drawing Winner is Ken Stross from Benicia, CA. Congratulations!
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| • Make It a Date to Remember |
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Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
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Let Gaffey assist you with your next marketing / promotional products Campaign that produces the results you want.
Contact us today @ 800.821.5368
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| Gaffey's May Newsletter - Monday, May 11, 2009
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Gaffey's May Newsletter
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| Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions. |
International Dairy Queen may be onto something. The fast food chain, which specializes in frozen treats, recently used a promotion to "bribe" bloggers to write about its new Sweet Deals Menu.
Are you fluent in Snacklish? Probably not. The nonsense language was invented by Mars Snackfood U.S. in support of its Snickers brand candy bars. Snacklish turns every word or name into something that reminds people of a Snickers bar.
It was hard work at the Winter X Games 13 competing against the world's best in snowboarding and other exhilarating (yet exhausting) activities. Recognizing this, Coca-Cola's line of Fuze juices and teas created the "Fuze Haven" at Aspen, CO.
The movie Watchmen, which is based on a popular Alan Moore graphic novel by the same name, has easily been the most heavily hyped and promoted film of the 2009 movie season so far. For much of February the ads were nearly impossible to miss, as was the buzz generated by the press. And, there was no shortage of logoed, collectible swag to feed the movie's frenzied fan base.
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| Gaffey's April Newsletter - Wednesday, April 08, 2009
Gaffey's April Newsletter
April 6, 2009
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The cold beverage category isn't exactly a hot place to be right now. Consumers are inudated with choices. Whether it's old-school cola or new-school antioxidant beverages, it's tough to stand out. At the same time, consumers are spending less on liquid refreshments.
Captain D's has a simple message for consumers: It has a sit-down quality food at fast-food prices. To announce this loud and clear, the 580-unit restaurant chain created a "What You Get" TV spot which took on Red Lobster head to head. People leaving Red Lobster restaurant were intercepted and asked to taste Captain D's food.
Kenny Powers is a former baseball star who returns to teach physical education at his old middle school. It sounds like a fairly wholesome plot, until you learn this new HBO show is executive produced by Will Ferrell and stars Danny McBride of Tropic Thunder and Pineapple Express fame.
Like many corporate decision-makers, marketers are under a lot of pressure. Agency decisions and creative work are under more scrutiny than at any time in recent history. So the digital branding and design firm Moosylvania decided to do something about it: try and comfort potential clients.
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April 2009
Welcome to promotion connection, our monthly newsletter to keep you informed of the latest trends in promotions.
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